Rich Allen: The key to small business success is a Bicycle

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Joined in studio today by Rich Allen, author of The Ultimate Business Tune Up: A Simple Yet Powerful Business Model That Will Transform the Lives of Small Business Owners. Learn more about Rich Allen here.

Discussion guide from our conversation with Rich Allen:

1. Why most small business people operate without an effective strategic plan.

2. To understand how to run a successful small business, you need a fundamental underlying model: THAT OF A BICYCLE!

3. The MODEL:
Handlebars: Vision
Frame: Business structure and strength
Front Wheel: Marketing and sales strategies
Back Wheel: Delivering for your customers
Brakes and Monitor: The financial numbers, KPIs
Seat: Your people/HR

Find Rich Allen’s book here:

About Rich Allen:

Rich is a visionary business advisor who brings big-picture wisdom to small business owners and helps them find a unique place in the market. Combining his passion for small enterprise with experience as a senior executive, he hosts a weekly radio show, the “Ultimate Business Tune Up.” His new book is The Ultimate Business Tune Up: A Simple Yet Powerful Business Model That Will Transform the Lives of Small Business Owners.

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Todd Schnick

Editor-In-Chief at intrepid.media

Founder and Editor-In-Chief of intrepid.MEDIA, Todd Schnick is a media + business strategist and talk show host + producer. He is a former marketing strategist, national political operative, and lobbyist. Todd has published five books, writes a business + lifestyle column, is a distance runner, and lives in Chicago with his wife Stephanie + family.