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The Hazards of Business Execution, Part 3 of 4

This is part three of a four-part series!

I want to share with you in a series of 4 brief articles, how to overcome the obstacles to effective and predictable business execution of strategic initiatives.

There are chronic issues that exist in all organizations and far too many leaders accept them as a non-negotiable part of the business environment — things like resource disconnects, decision stalls, organizational politics, weak or passive-aggressive support, or everyone simply being too busy.

Previously I talked about the first 2 steps in the MOVE model:
M = The Middle
O = Organization

Today I want to talk about the third step in the MOVE model, V= Valor:

Everyone is scared

If you are human, you will be scared sometimes. If you are leader you will be attacked and challenged sometimes. At times your job will feel so ugly and impossible that you think you will surely fail. In my experience, the bigger the job, the harder it gets. Because as you move higher, there is less clarity of expectations, less support from your direct manager, less feedback, and higher stakes. There is also much more competition for budget, people, and charter.

That brings us to the section on V=Valor. Because leadership is hard. That’s why you need Valor to progress through the long Middle.

Welcome to being a leader

I can remember feeling at various points in my career, that the mission just didn’t make sense, or that it was unsupported. I felt like I was out on a limb owning all of the risk, and with not enough resources to succeed. Or I felt like the corporate bureaucracy, the board, or another group or particular adversary, was blocking me (or sabotaging me) from doing the right things that I knew needed to be done. Or I would get a directive that didn’t make any sense like, “you must cut costs by 50% but you can not make any cuts to the biggest program.”

As a leader, this unreasonable, soul-crushing stuff is just part of the job description. There are always big, ugly, seemingly impossible problems, annoying people, and exhausting obstacles in the way of getting your job done. And when you are leading, by definition you are going to a place where others aren’t. You are embarking on new territory, which can be scary and lonely.

Think of Valor in this way:

Once you embrace the fact that: YOUR JOB = Your job description PLUS all the crap that gets in the way of delivering on your job description…You will feel (and BE) in a lot more in control.

I coach a lot of senior executives and with pretty much everyone we reach a point where I tell them, “You’ll be better off if you start your thinking with this:

Everything is impossible and everyone is a shark.

That’s just the way it is. And it’s your job to deal with that.” Usually that makes people feel better because they can let go of the idea that it is about them personally, and they can step back, see the problem more clearly, and treat it like any other challenge or project.

A leader needs a lot of Valor to navigate a transformation through the long Middle because people will lose faith, rebel, and there will be political attacks along the way.

Burn the ships at the beach

You need to be so unfailingly consistent in your communications and decisions that people realize the only way through is forward. As Winston Churchill said, “If you are going through hell… keep going”.

Too busy to scale

Most new strategic initiatives fail because the pressures of the current workload are so overwhelming that there is no time to do new things. You must find a way to rise above the current workload and priorities the strategic over the urgent. This is one of the hardest parts of leadership but has the biggest payoff if you are willing to do it.

Clarity and Conflict

The more clear you become about what it will take to stick to your strategic initiative, the more fire you will draw. It’s more comfortable to keep your goals at a generic level that everyone can agree to.

Once you start getting specific, “in order to do this new thing, will take these resources from the old thing, and delay the current plan on this other thing” people will disagree! But this is the only way to actually make progress.

If you never talk about what you will actually do in this concrete way, you will never actually do it!

Don’t trade a comfortable shallow agreement in the short time for a slow moving train wreck in the long term as you fail to implement your strategy.

Get your copy of MOVE to help you increase your confidence as leader to guide your team through the long Middle to implement your strategy decisively without hesitation, doubt and fear. You need Valor to stick to it and to help your team feel confident to keep doing the new stuff despite the many pressures to go back to the old way.

Check back next time for the final part of the MOVE model, E = Everyone.


You can find Patty Azzarello’s upcoming book here:

Download a FREE Preview of MOVE

In my years of leading business transformations and turnarounds, building highly successful management teams, and working with countless clients to implement their strategies, I have determined what factors enable faster, more decisive execution, and reduce risk.
It’s all in the book! I can’t wait to share it! Available in February.

Get a copy for your whole team!
Or if you’d like to pre-order a copy for everyone on your team, contact us for bulk-order discounts.

Patty Azzarello

Patty Azzarello

Author, Speaker, Advisor at Azzarello Group
Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor. She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk).
Patty Azzarello

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