As marketers in the B2B space, the challenge is in allocating marketing budgets strategically to ensure the highest potential return. Moreover, marketing should be considered the effort of creating awareness for your business. It’s how…
1 CommentAuthor: Pamela Herrmann
Pamela Herrmann & Patty Dominguez are the Co-Founders of CREATE Buzz, committed to helping small businesses get customers and keep customers by taking the overwhelm out of technology, thus creating sustainable thriving businesses that are relevant. They co-host The Morning Would Show bringing the latest in marketing tips and strategies.
Statistics about business success aren’t reassuring. About 80 percent of new businesses fail in the first 18 months, according to Bloomberg Business research. During the economic meltdown of 2008, for the first time in decades…
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A client recently bemoaned that she was investing as much as she possibly could in marketing her business, often times at the expense of her drawing a salary. When we asked her how much new…
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Front line employees are the lynch pin to sales growth for any organization. It’s most typically the first person your customer sees when they arrive, and the last they see when they leave. They are…
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