Category Archives: MARKETING

CONTRIBUTORS, HUMANITY, MARKETING

Things I learned from being nice on social media

A few months ago, I decided to ONLY be nice and positive on social media.

I made this decision for two reasons: One, I grew tired of spewing my own social media venom; and two, because I grew increasingly tired of observing others doing the same.

Online, all far too many people seem to know how to do is SCREAM all day long; bitching and venting about this and that. It never seems to end.

Personally, I no longer wanted to add to the noise.

In terms of my past online behavior, this largely manifested itself in two ways: One, I bitched, moaned, and complained when a brand or organization wronged me (at least in my opinion); and two, I injected my political opinion into the wider dialog around a specific political news event or policy discussion.

At the end of the day, this was getting me nowhere. I needed to stop. I was getting frustrated. And it was causing unnecessary stress and anxiety.

And the spiraling behavior could only be dealt with by feeding it more. And more. And more. The process would never stop.

In the end, I decided that I needed to model better behavior online, the kind of behavior I’d prefer to see online, at least from others in my various social networks. I realized that I cannot control the whole internet, but I can control what I do and whom I follow online.

So, in addition to my stopping my own venom, an important part of the work was also to distance myself from people doing specific things online, activities that would ultimately provoke me into responding, or at least commenting. This would usually be something not very nice. Or at least not optimistic or supportive.

I grew weary of people picking political fights just for the sake of picking fights (not because they had a legitimate or principled stand on any actual policy position). They just relished the fight and heated, angry debate.

I grew to dislike people who stirred up trouble and controversy, not because they believed strongly in the issue, but because they wanted to have 100 people comment on their post, and stir the pot within the comments. It was more about the action there.

I also tired of people who spent twenty-four hours a day complaining about brands. Endlessly. It really came to a head for me when United Airlines had its unfortunate experience of dragging the poor fellow off the plane. It felt to me that people relished the chance to pile on to a brand who had done wrong…not to necessarily voice deeply-held, principled opinion, but rather, they loved the schadenfreude. That made me sick. I unfollowed more people after that incident than any day since. And have been a shadow of my former self on Facebook since that incident.

And when one controversy ends, they wait and pile on the next brand that does wrong.

On the occasion that I did offer my thoughts and opinion on a matter of political opinion, people would jump at the chance to shit on my opinion. No, these people never commented or engaged with anything else I did online, but jumped at the chance to smack me upside the head when I offered something political. It was almost like they were lurking in the shadows waiting for me to say something…

Finally, and most frustratingly, I no longer wanted to observe people complaining about their lives (and doing nothing about it).

All these behaviors combined, grew very, very tiresome. And I was tired of feeding it all with my own venom and vitriol.

So now, when someone acts in this way on any of my networks, I unfriend and unfollow, or disconnect however appropriately. It’s not personal, really, but I just don’t have time for it.

So, here are the basic guidelines I’ve made for myself:

1. I will no longer complain about brands online. I will contact the brand directly if I have a complaint that warrants further action.

2. I will not discuss religion or politics. I will conduct face-to-face, offline debates with people who are interested in understanding my point of view on an issue; not with people who just want to shout louder than I can.

3. I will not engage on someone’s post to disagree and debate. If I feel strongly enough to discuss it with them, I will do so offline.

4. When there is a big controversy that has got everyone commenting and offering their opinion, I will simply unplug, get offline, and read a book.

So what will my behavior look like? Well, I’m going to post lovely photos of my hometown, the food we eat, the travel I do, our crazy dogs, share music I am listening too, and document my marathon training (which is taking more and more of my time).

And of course, I will continue share the results of the work from my media company: Our interviews, client work, our business series, and other fascinating material generated on our platform from our collaborators.

Some of you might find that boring. But I make no apologies, because that’s my life. You’ll engage with it, or you won’t. I won’t lose any sleep over it.

So, how’s it going so far?

Well, for several months, I haven’t been negative, haven’t complained publicly to and about any brands, have ignored and/or unfollowed anyone who has been politically nasty, and disconnected from most people who spent all day long complaining about people, brands, and their life.

I will admit, it wasn’t always easy. In today’s crazy political climate, it wasn’t easy to keep silent, especially in the face of some pretty repellent behavior, commentary, and media coverage.

But I did it. And now, it’s like I’ve gone through detox. I no longer miss it. It’s easier and easier to disengage and not pay attention to all the childish antics and behavior.

Here are my key lessons learned and (sometimes surprising) observations:

1. Assholes have stopped picking fights with me. This alone was worth the effort.

2. I’ve literally stopped sending dozens and dozens of tweets complaining about things. Nothing ever really comes from doing this anyway. And I don’t even really feel better after doing it either.

3. When I do make a comment on something now, I have to put a positive spin on things. This changes how I react to situations, and that’s a good thing. I am more optimistic and positive, rather than negative. Big, positive mindset shift!

4. I have become more proactive on these channels, rather than always reacting to people stirring up trouble. This affords more control to my personal messaging.

5. Similarly, this has made me a better journalist myself, as I am no longer reacting to poor journalism. And I am learning what NOT to do myself.

6. I had long felt required to follow provocative people just to be able to react to them. Now, I can simply unfollow them, get their vitriol and poison out of my life, and stop wasting my precious time.

7. I’ve learned how to discern real news, rather than trying to count on untrustworthy sources to get their opinion on the day’s events.

8. When I personally stopped pouring gas on the fire, a lot of the negative crap went away, at least in my world (which saved me a lot of anger, time, and stress).

9. Instead of taking so much of this crap personally, I can now laugh at most people online, and realize how foolish they are acting. It now amuses me, rather than infuriates me. My blood pressure has gone down significantly.

10. I’ve learned how relatively unimportant social media is. For as a result of my decision, I spend a lot less time on social media, and much to my surprise, I really don’t miss it.

11. At first, the urge to go negative was strong. But over a couple of months, that same urge has largely gone away, and now, I couldn’t be bothered. I’ve got more important things to do.

12. And WOW the time I have saved from not getting dragged into useless, pointless debates with people whom I will NEVER convince otherwise. That time can now be spent on positive activities, at least for myself.

So, those are my key findings from being nice on social media for a couple of months.

As I’ve said before, I won’t judge people for how they act online. The beauty of these digital channels is that you can utilize them however you see fit. So, far be it from me to judge people on platforms such as these.

Do as you will, and as many have continued to do, do your worst. But for me, I’m over it. I don’t have time for that anymore.

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AUTHORS, BUSINESS, MARKETING, SALES

Rick Wong: The five abilities you need to win lifelong customers

Joined in studio today by Rick Wong, Founder and CEO of The Five Abilities LLC, and author of Winning Lifelong Customers with The Five Abilities.

Discussion guide from our conversation with Rick Wong:

Rick Wong1. The Five Abilities that people instinctively look for from the people they choose to do business with.
a. Visability
b. Credability
c. Viability
d. Capability
e. Reliability

2. Worse than not winning business is winning the wrong business. Don’t do that.

3. How to nail the personal motivations of the people making key decisions.

4. Creating a ‘suspicion-of-value’ in the mind of customers such that they ask to know more. The new value prop.

5. The best time to sell is when they’re not buying. Be in first place before the competition starts.

Find Rick Wong’s book here:

About Rick Wong:

Rick is the creator of The Five Abilities® sales methodology and is the CEO/Founder of The Five Abilities LLC. Rick has spent more than 35 years growing revenue for Fortune 100 companies as an employee, partner, and seller. He held posts at American Bank Stationery, Hewlett-Packard, and Microsoft, and exited as VP Global Device Partners, in Microsoft’s OEM Division. He spent a decade in global leadership roles including three years as VP Asia and four years as VP Global Device Partners, for Microsoft’s OEM Division. His teams drove design wins along with global sales and marketing, with Asian device manufacturers.

He has also had success in his own entrepreneurial pursuits ranging from co-owning a franchise to launching his own music production company which resulted in national press, sales, and radio play, of children’s music that he composed and performed. He used the music to raise funds for Children’s oriented non-profits in the Seattle area.

As a successful salesperson, sales manager, marketer, corporate executive, and entrepreneur, Rick learned from his own experiences and from the incredibly successful business leaders with whom he’s been blessed to work. He has documented his learnings about successful selling in his book, Winning Lifelong Customers with The Five Abilities®, which will launch on January 18, 2017.

Rick also serves as an advisor to the CEO/Founder of Simplicity Consulting, a marketing consulting firm that has been named to the Inc 5000, five years in a row. He also serves on the Board of Directors for Vision House, a Christian non-profit company that serves homeless custodial parents with children in King County, Washington.

In his spare time, Rick enjoys music, both listening and playing. He enjoys reading and watching sports of all types. He personally enjoys fly-fishing, cycling, and hiking. He’s been married to his best friend since 1981. Their son works in the high-end restaurant industry in NYC and has entrepreneurial ventures of his own. Their daughter works at Amazon in their digital media business.

Rick has a BS in Business & Food Science from Oregon State University along with an MBA from the University of Washington’s Foster School of Business.

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AUTHORS, BUSINESS, MARKETING

Bob Glazer: The past, present, and future of affiliate marketing

Joined in studio today by Bob Glazer, Founder and Managing Director of Acceleration Parters, Founder and Chairman of BrandCycle, and author of Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing.

Discussion guide from our conversation with Bob Glazer:

Bob Glazer1. A brief history of affiliate marketing: from the “wild west” inception of the industry to where we are today and how we got there.

2. His predictions for the future of affiliate marketing: what can we expect in the next 10 years?

3. Performance Partnerships™: what this is and how it differs from traditional affiliate marketing.

4. The critical rise and importance of the demand for transparency between brands and their affiliates.

5. The “Uberization” of marketing: what this means and what we can learn from brands like Uber and Airbnb, who are setting up their own in-house marketplaces for marketing partners.

6. The Fake News epidemic: an inside look at this “underbelly” of affiliate marketing and what marketing leaders need to know to make sure they aren’t hurting their brand’s reputation.

About Bob Glazer:

Robert Glazer is the founder and Managing Director of Acceleration Partners, and the founder and Chairman of BrandCycle. He is a serial entrepreneur with an exceptional track record and passion for growing revenue and profits for B2C-based companies. In demand by top brands and investment firms, he has extensive experience in the consumer, e-commerce, retail, online marketing, and ad-tech industries—partnering with brands such as adidas, ModCloth, Reebok, Target, Tiny Prints, Gymboree, eBay and Warby Parker.

Glazer is a regular contributor to numerous outlets, writing about performance marketing, strategy, and culture. He is the recipient of the Boston Business Journal “40 under 40” award, a two time SmartCEO Boston Future 50 award winner, and a finalist for the E&Y Entrepreneur of the Year in New England, among other accolades. A sought-after speaker, Glazer presents to global audiences, and serves as an advisor to high-growth businesses.

Glazer strongly believes in giving back. He serves on the Board of Directors for BUILD Boston, is a global leader in Entrepreneur’s Organization (EO) and founded The Fifth Night charitable event (www.fifthnight.org). He’s previously served on the boards of the Performance Marketing Association and Big Brothers Big Sisters of Mass Bay, and participated in the annual Rodman Ride for Kids for a dozen years, raising almost $100,000 for charity.

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BUSINESS, LEADERSHIP, MARKETING

NBA Star Mark Blount On Achieving A Business Triple-Double!

Joined on the show today by Retired NBA Star (Boston Celtics and Miami Heat) and now businessman and entrepreneur, Mark Blount. You can learn more about what Mark is up to here.

Mark Blount1. What is a triple-double, and why is it so rare in the NBA?

2. Blount’s Business Triple Double concept involves succeeding in three main categories: Starting a Business (points), Growing a Business (rebounds), and Exiting a Business with profits (blocks).

3. Secrets for Short-Term Success: 5 Ways to Score Fast ‘Points’ In Business.

4. 7 Ways to Effectively ‘Block’ The Competition One Department at a Time.

5. Maintaining Marketplace ‘Possession’ Through ‘Rebounds.’

6. Importance of giving back to the community.

7. Mark discusses the transition from a professional athlete to an entrepreneur.

8. Mark also talks about the apparent advantages that come from being a well known NBA star. Or are they?

About Mark Blount:

Mark Blount’s long and successful career with the NBA is the story of a man with the determination to succeed where others might have picked up their ball and walked off the court. Mark played a total of six years with the Boston Celtics from 2000 to 2002 and again from 2003-2006, a season with the Denver Nuggets and the Minneapolis Timberwolves, and two seasons with the Miami Heat. After retiring from the NBA in 2010, Mark took the skills he learned on the court and brought them to the business world, beginning with the specialty food franchise and real estate industries, where he has curated tremendous entrepreneurial success.

Always ready to give back to the community, Mark brought his team building skills and compassion to several projects in South Florida. In 2012, Mark started an annual Thanksgiving Turkey Giveaway, donating and distributing turkeys to low income families through church organizations in Palm Beach Gardens. Mark sponsors Project Full Press, a camp committed to the development, growth and health of today’s youth.. Seven Wellness is an organization Mark created to bring fitness and nutrition awareness to underprivileged kids, bringing in professional trainers to educate the children on exercise and specific movements.

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BUSINESS, MARKETING, SALES

Neil Berman: Results-driven email marketing

Joined in studio today by Neil Berman, the president and CEO of Delivra, results-driven email marketing.

Discussion guide from today’s conversation with Neil Berman:

Neil Berman1. The importance of email marketing.

2. Email marketing tips for small and mid-sized businesses.

3. Using email and SMS messaging to generate revenue.

4. Do’s and Don’ts of drip campaigns.

5. What are people still doing wrong with email marketing?

6. How to properly build your mailing list.

About Neil Berman:

With nearly 20 years in the software industry, Delivra founder and CEO Neil Berman continues to be driven by a passion to find innovative solutions that help clients win in their industries. Neil draws upon his extensive skills in executive leadership, strategic planning, financial management and team building to lead his Indianapolis-based company. He promotes strong cultural values as the essential ingredient to sustaining a high performing team, which has helped the company earn the ranking as one of Indiana’s Best Places to Work. Neil also is steadfast in promoting the company’s mission to succeed by focusing on helping its clients succeed first.

In addition to helping Delivra’s clients overcome their marketing challenges, Neil regularly shares his knowledge with the business community as a speaker, blog author and interview subject for media outlets. Neil’s commitment to Delivra, his staff and clients has helped the company land on Inc. 5000’s List of the Fastest Growing Private Companies in America. The company’s clients include small- to large-size businesses across the nation, including Samsung, Red Gold, The American Legion and Butler University.

Neil, a graduate of University of Minnesota’s Business Administration School, has served as a member and leader for various industry organizations, including the Indiana CPA Society, the American Marketing Association and the Business Marketing Association.

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BUSINESS, MARKETING, SALES

Doug Karr + Jenn Lisak: Fresh thinking on marketing technology

Joined on the show by Douglas Karr and Jenn Lisak, of DK New Media!

Today’s discussion topics: Content marketing, blogging for business, podcasting for business, SEO optimization, landing page optimization, increasing conversation rates, and how to make outsourced work authentic.

About Douglas Karr + Jenn Lisak:

Douglas has co-founded several companies and been a crucial resource for several marketing and technology startups. Douglas started in the traditional marketing space in print advertising, database marketing and direct mail, and then transitioned to digital media when it was still young. He quickly raised through the ranks of search engine marketing professionals and is now known around the globe for his focus on multi-channel marketing with respect to search, pay-per-click, social and other strategies.

Working with the main brands like GoDaddy, Angie’s List, the Indianapolis Colts, Douglas is an expert at developing digital marketing strategies tailored to DK New Media’s clients’ resources and processes. He’s vendor agnostic and works especially well in coordinating lead gen efforts for companies with outbound sales departments.

Douglas has been recognized by LinkedIn in their Sophisticated Marketing Guide as a top marketer, and his blog is known internationally as a resource for marketing-related technology research and discovery. Douglas is also an Analyst for VentureBeat and is developing an organic search engine marketing report.

He also assists investors and investment firms with research and due diligence on prospective investments.

Jenn Lisak is the Vice President and Content Strategist for DK New Media, an inbound marketing agency that specializes in new media optimization, social media, infographics, and marketing strategy. She is responsible for content and infographic development, social media strategy, and managing and advocating for her clients. She writes and speaks on content marketing, infographics, and social media.

Jenn was also a 2014 committee member for the Connectivity committee for Plan 2020, the bicentennial plan for Indianapolis and Marion county. She was also a part of Class 3 of Indy Hub’s 1828 Project, a gathering of young leaders between the ages of 18 and 28, and she received Techpoint’s Tech 25 award in 2015.

Jenn graduated from Butler University with a Bachelors degree in marketing in 2010. She was also nominated for Indy’s Best and Brightest award for the technology division in 2012 and 2013. Jenn was named partner for DK New Media at 26 years old. She is also a main contributor for the Marketing Tech Blog.

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AUTHORS, MARKETING

Professor Bruce Newman: The 2016 Presidential Election Outcome Explained

Bruce Newman, professor of marketing at DePaul University, joins me on the show to discuss the surprising outcome from the 2016 U.S. Presidential election. And what you’ll find, it really shouldn’t have been a surprise.

Discussion guide from my conversation with Bruce Newman:

Bruce Newman1. Analyzing the race from a “true marketing perspective,” and understanding the candidates’ marketing strategy.

2. “Trump was more effective at talking about what mattered most to the American people. And Hillary was viewed as representing the elite.”

3. “Hillary spent too much time targeting Trump’s negatives. When customers buy, they want to know what you will do. Not your competition.”

4. “The Outsider:” Developing a unique brand identity.

5. The power of “Make American Great Again,” and how that fed the brand identity.

6. Trump’s strategy: Use of earned media, building and executing a much stronger data and targeting operation than anticipated, and pushing a largely “positive” message.

7. Trump’s surprisingly effective use of technology to reinforce his base, and Hillary’s failure to do so.

8. Hillary’s poor ability to build an effective relationship with her customers, and Trump’s ability to completely redefine the relationship between voters and a candidate for president.

9. Trump’s ability to work through and mitigate damage from various crisis situations, and how Hillary blew the big one from FBI Director Comey.

Find Bruce Newman’s book here:

About Bruce Newman:

Newman, author of THE MARKETING REVOLUTION IN POLITICS, is a professor of marketing and a Wicklander Fellow in Business Ethics in the Kellstadt Graduate School of Business at DePaul University and founding editor of the Journal of Political Marketing.

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BUSINESS, MARKETING, SALES

Sunny Bonnell: Purpose-driven branding vs. traditional branding

Joined in studio by Sunny Bonnell, Co-Founder and Creative Director of Motto, an award-winning branding and design firm.

Discussion guide from my conversation with Sunny Bonnell:

Sunny Bonnell1. What is Sunny’s definition of branding?

2. Purpose, vision, and promise.

3. What are keys to successful Kickstarter campaigns?

4. Purpose-driven branding vs. traditional branding…what is the difference?

5. How to identify and capture a company’s brand personality?

6. Emotion AND meaning.

About Sunny Bonnell:

Sunny is a branding expert and serves as the co-founder and creative director at Motto, a comprehensive branding firm that works with ambitious companies and entrepreneurs who are eager to build remarkable brands. Under her leadership, Motto is the company behind several well known brand campaigns including Orison, the challenger to the Tesla Power Wall, which launched on Kickstarter and surpassed their goal by 7x, the rebranding of USA Today’s Humankind digital video initiative, and the branding and digital platform for Johnny Cupcakes’ personal brand, who has become one of the most relevant motivational business speakers for today’s generation. She holds an MFA in Design & Visual Communication from the prestigious Savannah College of Art & Design.

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BUSINESS, CONTRIBUTORS, MARKETING

10 Steps To Make Your Marketing Dollars Work Smarter

As marketers in the B2B space, the challenge is in allocating marketing budgets strategically to ensure the highest potential return. Moreover, marketing should be considered the effort of creating awareness for your business. It’s how prospective clients are exposed to your business and ultimately evolve into buying clients.

According to Forrester’s “Focus B2B Marketing Budget Gains on Business Outcomes to Succeed in 2014” report, B2B product and service marketing budgets range between 13% and 6% respectively. Interestingly, B2B companies with less than $25 million in revenues represented the higher end of the scale with 13.9% marketing spend.

Regardless of where you lie within this scale, the important thing to note is allocating a marketing investment budget is absolutely essential to create awareness and relevancy. Current marketing investment trends continue to evolve but within those executional tactics the tried and true remain which include the following: content marketing, mobile marketing, social media marketing and allocations to upgrading websites.

Here are 10 Ways to Make Your Marketing Dollars Work Smarter:

1. Upgrade your website:
Your website should be considered your marketing homebase. It is essential that it is “viewable” on all digital platforms like mobile, desktop, laptop, etc. What used to be recommended is now required. In fact, companies are not guaranteed to have a presence in search results, done via mobile, if their website is not mobile friendly. An investment in an adapative and responsive design for your website will ensure that your website will show up in the search results when someone is looking for your solution.

2. Invest in cohesive branding
Think of how we easily we recongize major brands by their logo: The swoosh? Nike. Golden arches? McDonald’s. We even connect colors with particular brands, such as green and gold with John Deere tractors. Regardless of your love or hate relationship with these brands, they show up cohesively across all customer touch points in a professional manner. Remember that a professional appearance not only builds recognition online and offline, but also builds trust. An additional benefit to having cohesive branding is the ability to build brand equity overtime, one that could be monetized in multiples of your revenue.

3. Content marketing strategy
According to Smart Insights, who polled more than 600 marketers, the lionshare of focus for marketers in 2016 is on content marketing (53%). Providing quality content online to build apparent authority and expert insights is the objective of content marketing. The name of the game is adding value, which builds subject matter expertise; something your customers and prospects love.

4. Community Management / Social listening
An often overlooked component of marketing is community management and social listening. Monitoring what is being said online is critical to not only protect your brand but also to create engagement with your customers. Additionally, by closely monitoring you can mitigate the compound effect of bad press. Instead you can turn that into an opportunity for client recovery, a very powerful strategy to help gain visibility that you are a brand that cares. But the most important reason for managing your reputation online is because many people take their customer service issues directly to social media.

5. Video Marketing
2015 was the tipping point for video marketing as the go-to medium for engagement. Daily video playbacks on Facebook totaled 4 billions videos per day in early 2015. By the end of that same year, views had doubled. There is no doubt that incorporating video into your marketing outreach is an effective way to create engagement.

6. Strategic Partner Marketing
A strategic partner plan offers the ability to cross promote and potentially accelerate market penetration. Partnerships come in a variety of ways whether it’s financial, marketing focused, supplier relationships, etc., The optimal scenario is where you complement your strategic partner to the extent that you gain a competitive advantage with your aggregated offering.

7. Guest Blog Posting
Blogging is still a relevant way to find your audience. Guest blogging is a great way to drive traffic back to your website, increase sales, and grow your brand. The important thing to remember is that your guest blogging outreach should be carefully targeted towards blogs that your perfect customer is likely to read, and that are credible.

8. Podcasting
One of the newer outreach methods is podcasting. There is a very low barrier to entry if you are interested in starting a podcast about your niche. You can create a platform where you offer expert advice. By including a social syndication backend to your podcasting you can ensure that your content will circulate through the web on a consistent basis. Don’t want to take on another marketing task like podcasting? Go on a podcasting tour, researching the top 10 podcasts in your field. It’s a great way to connect to influencers in your space.

9. Google AdWords
Google AdWords can be a great complement to your social media strategy. By leveraging keywords, specific to your industry, you can be the solution to your perfect customer’s problems. One of the big benefits, is that unlike direct mail or print, Google Adwords results can be closely monitored and measured.

10. App Marketing such as Quora
Resource apps like Quora are a great way to establish credibility. There you can do searches for keywords in your industry and provide answers to your prospect’s most challenging situations. It is also a good source for market research as a way to test a potential idea or marketing campaign.

Tapping into the power of Digital Marketing, a B2B company can gain relevancy that is not only cost effective but can also leave a blueprint online to further build brand equity.

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Best selling author Pamela Herrmann & Patty Dominguez are the Co-Founders of CREATE Buzz, committed to helping small businesses get customers and keep customers by taking the overwhelm out of technology and online marketing. Pamela is the author of, “The Customer Manifesto – How Business Has Failed Customers & What It Takes To Earn Lasting Loyalty”. They co-host The Morning Would Show bringing the latest in marketing tips and strategies.

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AUTHORS, BUSINESS, LEADERSHIP, MARKETING, SALES

Dan Roam: Why drawing makes you a better leader, salesman, and innovator!

Joined in studio by Dan Roam, the president of Digital Roam Inc, and the author of Draw To Win: A Crash Course On How To Lead, Sell, And Innovate With Your Visual Mind. Learn more about Dan here.

Discussion guide from my conversation with Dan Roam:

Dan Roam1. We’ve always communicated visually, from our earliest days. Why have we stopped?

2. The role technology plays in today’s visual communications.

3. “But I can’t draw, Dan?”

4. Seven basic shapes that explain just about everything.

5. Are there new tools we can use for visual communication?

6. How does visual communication help you lead, sell, and innovate?

7. We’ve done this since childhood. Why you need to do it again!

Find Dan Roam’s book here:

About Dan Roam:

Dan is the author of four international bestselling books on visual communications which have been translated into 31 languages. “The Back of the Napkin: Solving Problems with Pictures” was named by Fast Company, The London Times, and BusinessWeek as ‘Creativity Book of the Year.’ Dan’s newest book, “Draw to Win” will be published by Penguin Portfolio this week. Dan has helped leaders at Google, Microsoft, Boeing, Gap, IBM, the US Navy, the United States Senate, and the White House solve complex problems with simple pictures.

Dan and his whiteboard appear frequently on CNN, MSNBC, ABC, CBS, Fox, and NPR. Dan graduated from the University of California Santa Cruz with a Bachelor of Arts in Fine Art and a Minor in Biology. Dan lives in San Francisco.

Dan Roam

Dan Roam

Dan Roam

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